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Hull’s UK City of Culture bid is not Mission impossible

Hull’s bid to be UK City of Culture 2017 has caught the imagination of a local company, which says its 360° visual training room could provide a perfect marketing aid to wow judges.

SHE Knows Health & Safety’s unique ‘Mission Room’, which allows mobile, highly visual and aurally-based training, could be used to present Hull and the Humber region to adjudicating panels or at any future roadshows.

“Filming the city’s great success stories and presenting them in the room could be a great, and different, way of showing Hull’s achievements to judges,” said Linda Crossland-Clarke, managing director of the west Hull business.

The room can run 360° panoramic stills and video with publicity content based on existing media or new content focusing on various parts of the cultural bid.

“It would allow judges or any audience to instantly experience real Hull events and make them feel as if they are actually standing in the city, perhaps in the Ferens Art Gallery, Hull City Hall or the Maritime Museum, giving them the chance to look around, navigate and interact.”

Hull is up against nine other cities in the bid to become the country’s cultural capital in four years time. It is expected that the initial bids will be reduced from 10 to five by an advisory panel appointed by the Department for Culture and Media.

“We are a proud Hull company, and if the opportunity arose, we‘d love the chance to see how we can help the city and work with the council to take this bid forward and make it successful,” added Mrs Crossland-Clarke. The company normally uses its training room for health and safety training across the UK and abroad, including Afghanistan, Kyrgyzstan, Oman, Singapore and Zambia.